Volume sales of beer is expected to gradually decline over the forecast period as part of the long-term trend towards lower beer consumption. The trend towards drinking less alcohol is expected to gain momentum in Austria due to rising health awareness, especially among younger adults.
Starting on January 1, 2025, Austria will implement a renewed deposit return system for single-use beverage containers. The system will be expanded to all PET bottles and aluminium cans with volumes between 0.
Consumer experimentation with craft beer and more exotic beer styles has proven to be unsustainable in recent years. The traditional Märzen beer has dominated the category in 2024 and no major shifts in beer consumption is expected in the forecast period.
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Understand the latest market trends and future growth opportunities for the Beer industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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