Sales of beer in Thailand are expected to rise by 5% in total volume terms in 2025, with a compound annual growth rate (CAGR) of 2% over the forecast period overall. One factor impacting growth is expected to be the premiumisation trend, as consumers’ increasing disposable incomes lead them to seek out higher quality and more diverse products.
In March 2025, the House of Representatives in Thailand approved the draft of the Alcoholic Beverage Control Act, which aims to lift restrictions on the promotion of alcoholic beverages. This new legislation would allow activities such as taking and posting photographs with liquor and beer products on social media.
In March 2025, the Thai Senate approved an amendment to the Excise Tax Act, which will allow small-scale producers and farmers to manufacture all types of alcoholic beverages, including spirits and canned beer, and will remove previous minimum production requirements. The bill is awaiting royal approval to become law, a but is a development that supporters anticipate will significantly boost the local economy and promote the growth of Thai craft beverages.
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Understand the latest market trends and future growth opportunities for the Beer industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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