Total volume sales of beer are expected to see strong, if slightly slower growth in 2025 and over the forecast period, compared with 2024.
Given the considerable improvement in border security and the application of modern detection agencies by enforcement authorities, it is increasingly difficult to illegally import alcoholic drinks. These strong measures have led to a more conductive environment for licensed producers.
Pakistan has experienced consistent growth in the consumption of non/low alcohol beer. This trend is expected to persist throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Beer industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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