PROSPECTS AND OPPORTUNITIES
Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts the growth of beer
In India, although total volume growth is expected for alcoholic drinks in the forecast period, high taxation and regulatory barriers are likely to limit the rates of growth for low ABV (alcohol by volume) categories such as beer. The state-controlled taxation system is inconsistent, with most drinks taxed by volume rather than alcohol content, making beer less accessible than in other countries.
Premiumisation will remain a strategic priority for companies throughout the forecast period
India presents vast potential for beer, as its per capita consumption of 2.15 litres is dwarfed by the Asia Pacific average of 15.
Retail e-commerce remains underdeveloped and has scope for expansion
Retail e-commerce has had little impact on the alcoholic drinks industry in India, due to limited development and infrastructure. While some state governments temporarily permitted online alcohol ordering and delivery during the pandemic to maintain social distancing, the approach varied by region.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in India?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in India?
- How are products distributed in India?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in India - Category analysis
KEY DATA FINDINGS
Beer witnesses a slowdown, following two years of exceptional growth
Heineken leads the oligopoly in beer in India
A challenging macroeconomic environment and the associated rising cost of living hinder the growth of smaller players in craft beer
Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts the growth of beer
Premiumisation will remain a strategic priority for companies throughout the forecast period
Retail e-commerce remains underdeveloped and has scope for expansion
Lager price band methodology
Alcoholic Drinks in India - Industry Overview
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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