Competitive Landscape
Heineken Vietnam Strengthens Market Dominance Amid Intense Competition
In 2025, the beer category in Vietnam remained highly concentrated with the top two manufacturers, Heineken Vietnam Brewery Co Ltd and Saigon Alcohol Beer and Beverages Corp (Sabeco), commanding significant market shares. Heineken Vietnam led with an off-trade volume share of 50%, reflecting a substantial increase from 32% in 2020, while Sabeco holds 29% in 2025, down from 40% in 2020.
Carlsberg’S Brewery Expansion and Heineken’S Premium Launches Reshape Competitive Dynamics
In 2025, innovation and capacity expansion are pivotal in shaping competitive dynamics among beer manufacturers in Vietnam. Carlsberg Vietnam Trading Co's inauguration of a $90 million expansion at its Phu Bai brewery in August increased production capacity by 50%, making it the largest and most efficient facility in Asia for the company.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Vietnam?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Vietnam - Category analysis
Key Data Insights
Beer Summary
Tourism-Driven Demand Boosts Value Sales and Urban Consumption among Young Consumers
Lager Remains Dominant, with Premium, Heritage and Non/Low Alcohol Beer Gaining Appeal
Experiential Marketing and Smaller Packaging Formats Reshape Experience and Affordability for Youth
Multi-Year Fiscal Reforms Reshape Consumption Patterns and Cost Structures
Lager Maintains Dominance While Non/Low Alcohol Beer Accelerates Growth
Innovative Diversification and Premiumisation Mitigate Tax Impact and Elevate Brand Value
Heineken Vietnam Strengthens Market Dominance Amid Intense Competition
Carlsberg’S Brewery Expansion and Heineken’S Premium Launches Reshape Competitive Dynamics
Supermarkets Accelerate Growth through Strategic Expansion and Packaging Innovation
Retail E-Commerce Expands Influence with Digital Engagement and Promotional Events
Innovation Enhances Brand Loyalty and Addresses Affordability Amid Market Pressures
Alcoholic Drinks in Vietnam - Industry Overview
2025 Developments
Key Data Insights
Premium and Value Choices Polarise Consumer Spending
Beer Dominates Volume and Value as Cider/Perry Surges on Modern Lifestyle Trends
Brands Adapt Packaging and Design to Engage Younger Consumers and Sustain Growth
Government Tax Policies Reshape Consumer Choices and Market Growth Trajectories
Heineken Vietnam Brewery and Sabeco Lead Value Growth as Beer Remains Dominant and Cider/Perry Surges
Brands Leverage Experiential Marketing and Craft Innovation to Capture Gen Z
Heineken Vietnam Brewery Strengthens Its Leading Position as Sabeco Faces Volume Decline
Emerging Brands Leverage Innovation and Promotions to Capture Youthful Consumers
Small Local Grocers Maintain Lead Amid Modern Trade Expansion
Modern Trade and Promotions Reshape Consumer Purchasing Patterns
Retail E-Commerce Grows as Digital Strategies Enhance Premium Product Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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