PROSPECTS AND OPPORTUNITIES
Off- and on-trade beer consumption projected to increase steadily
Beer looks set to record robust growth in total volume sales throughout the forecast period. Off- and on-trade demand should pick up in the short term and remain reasonably solid thereafter as a more stable inflationary environment and other favourable macroeconomic indicators strengthen confidence and purchasing power among Estonians.
Flavoured and non/low alcohol products will be focal points for innovation
Given its broader appeal, beer should continue to profit from higher levels of new product development activity than the other main areas of Estonia’s alcoholic drinks market over the forecast period. Flavour diversification will remain a key trend in this regard.
Sustainability concerns will continue to shape packaging strategies
As environmental concerns gain influence over consumer choices in Estonia, the forecast period will continue to see manufacturers across beer work to improve their sustainability credentials. Packaging will remain the chief focal point for such efforts, with companies expected to increase their use of more eco-friendly formats and materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Estonia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Estonia - Category analysis
KEY DATA FINDINGS
Total volume sales growth subdued by rapid decline in on-trade consumption
A Le Coq AS maintains overall lead in beer
Supermarkets and hypermarkets continue to dominate off-trade distribution
Off- and on-trade beer consumption projected to increase steadily
Flavoured and non/low alcohol products will be focal points for innovation
Sustainability concerns will continue to shape packaging strategies
Lager price band methodology
Alcoholic Drinks in Estonia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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