PROSPECTS AND OPPORTUNITIES
Presence of value brands likely to increase and drive growth
Beer is expected to maintain positive sales over the forecast period, despite some challenges persisting. Uncertainty in the political landscape is expected to continue until at least 2026, when presidential elections will take place.
Low alcohol beer expected to growth, while non-alcoholic beer will remain with limited sales
Despite the growing interest of Colombian consumers in moderating their alcohol intake, non-alcoholic beer is expected to see only limited sales. This is because non-alcoholic beer is not particularly appealing and can be easily replaced by soft drinks like carbonated beverages or bottled water.
Diversity in sizes and returnability likely to remain key points for innovation
Innovations in the beer industry will continue to focus on diversifying the sizes of cans and bottles to meet consumers' needs regarding pricing and various consumption occasions. In response to inflationary pressures, brands like Andina have reduced their can sizes from 330ml to 310ml, while maintaining the same price.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Colombia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Colombia - Category analysis
KEY DATA FINDINGS
Beer remains relatively resilient, amid challenging headwinds
Bavaria maintains its dominant company share, albeit with some pivots to offer affordably-priced options
Small local grocers remain as the largest channel, despite deceleration in growth
Presence of value brands likely to increase and drive growth
Low alcohol beer expected to growth, while non-alcoholic beer will remain with limited sales
Diversity in sizes and returnability likely to remain key points for innovation
Lager price band methodology
Alcoholic Drinks in Colombia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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