PROSPECTS AND OPPORTUNITIES
Positive outlook for economy likely to drive up beer sales
Total volume sales of beer are expected to increase over the forecast period, as inflation rates are set to stabilise, encouraging Chileans to increase their consumption levels both in on-trade and off-trade channels. In addition, new product launches focused on flavoured beer and lower alcoholic options are likely to influence consumers’ purchasing decisions, given their lower alcohol levels.
Malt-based RTDs could introduce younger adults to beer
Similar to wine, competition between beer and malt-based RTDs could yield positive results, as the different and sweeter flavours of the latter have potential to captivate younger generations, before encouraging them to gradually move on to beer. It is expected that fruity flavours will be present in a wider range of flavoured/mixed lager, with lower alcohol levels another sought-after feature.
Larger cans to remain popular format due to cost ratio benefits
Demand for large cans (470-500 cc) is rising in Chile, with this format being very popular in drinks specialists. Larger cans have been present in different beer categories, with Anheuser-Busch InBev making a significant investment and Cía Cervecerías Unidas launching large cans for nearly all its brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Chile?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Chile - Category analysis
KEY DATA FINDINGS
On-trade’s performance negatively impacts overall beer sales
Local player retains dominance of beer covering wide price range
Specialists continue to drive sales, while supermarkets is a convenient channel
Positive outlook for economy likely to drive up beer sales
Malt-based RTDs could introduce younger adults to beer
Larger cans to remain popular format due to cost ratio benefits
Lager price band methodology
Alcoholic Drinks in Chile - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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