PROSPECTS AND OPPORTUNITIES
Limited growth opportunities for beer in Ukraine
Volume sales of beer are expected to show further growth in Ukraine over the forecast period, but at a slower rate than in 2024. The category has a significantly reduced consumer base because of people leaving the country due to the war and others being mobilised into the armed forces, Moreover, it is subject to increasing competition from other relatively low alcohol categories, including RTDs, cider and wine, which are seeing innovation targeting evolving trends, such as the growing demand for flavoured products and rising interest in non alcoholic options.
Craft beer and premiumisation in the mass market
Large manufacturers will focus on the premium price segment in beer in the forecast period as they try to increase the average margin during a period of persistent economic uncertainty. Consumers form the middle class and higher-income groups are less price sensitive in the face of high inflation and tend to decrease consumption frequency or bottle volume to save money, while still choosing trusted and well-known brands.
Non alcoholic and flavoured novelties will drive beer sales
Both key long-term trends, towards non alcoholic beer and flavoured beer, will maintain their relevance during the forecast period in Ukraine. Non alcoholic beer continues to develop, driven by a growing supply, as well as rising demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Ukraine?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Ukraine - Category analysis
KEY DATA FINDINGS
Stable retail volume recovery
Global player, Carlsberg, strengthens leadership, while small local company, Umanpyvo, becomes more visible in the market
Supermarkets retains leadership, but convenience stores grows faster
Limited growth opportunities for beer in Ukraine
Craft beer and premiumisation in the mass market
Non alcoholic and flavoured novelties will drive beer sales
Lager price band methodology
Alcoholic Drinks in Ukraine - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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