PROSPECTS AND OPPORTUNITIES
Premium and non-alcoholic beer to perform well amid overall decline
Beer volumes will remain under pressure during the forecast period as consumers opt to drink fewer units or even choose to avoid drinking completely. Younger generations drink smaller quantities of beer, but are willing to pay more for different types of beers and brands that they are interested in.
Non-alcoholic beer offers significant growth potential
As consumers continue to focus on improving their health and adapting their lifestyle habits, non-alcoholic beer is set to post solid growth, although the growth rate will slow slightly as the landscape matures. The variety of non-alcoholic beer is becoming more diverse, with a growing range of non-alcoholic beer variants in different categories.
Niche offerings to emerge shaped by health and wellness trend
Health and wellness will remain a key factor shaping beer product development over the forecast period. There will be more low-alcohol beer variants, but potentially also functional beer.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Denmark?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Denmark - Category analysis
KEY DATA FINDINGS
Falling consumption of lager reflects preference for quality over quantity
Domestic player Carlsberg Danmark maintains firm lead in beer category
Grocery retailers dominate off-trade beer sales
Premium and non-alcoholic beer to perform well amid overall decline
Non-alcoholic beer offers significant growth potential
Niche offerings to emerge shaped by health and wellness trend
Lager price band methodology
Alcoholic Drinks in Denmark - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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