PROSPECTS AND OPPORTUNITIES
Shifting consumer tastes and emphasis on health will continue to drive growth for non/low alcohol beer
Sales of beer in Hong Kong are expected to continue to rise in 2025 and indeed throughout the forecast period in total volume terms. The population aged 15+ is set to continue to rise, which will have a positive impact on both on-trade and off-trade sales.
AI to make inroads in all aspects of beer
The emergence of Gen-AI is set to impact beer in multiple ways in Hong Kong. For example, AI algorithms and sensors will be able to analyse and adjust the brewing process in real time to account for any environmental/ unexpected issues, optimising the brewing process and allowing for a more fine-tuned product to be brewed in the end.
Leading players to maintain to their positions, although craft breweries will become more popular as consumers seek new experiences
The leading players in beer in Hong Kong have maintained their strong brand shares in the city despite the rising popularity of local craft beer brands, and this is expected to continue, because they occupy different spaces in the market. According to trade sources, craft beer drinkers are people who want to taste different, local flavours in their beer, whereas people who drink established beers such as Blue Girl and Carlsberg often consume these at home, or in foodservice outlets such as pubs/bars, when they watch competitive sports on TV or at major sporting events.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Hong Kong, China?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Craft beer continues to grow as consumers value the taste, ingredients, and subscriptions
Traditional beer brands continue to dominate due to price and wide availability
Supermarkets continues to lead off-trade distribution, while the on-trade share rises
Shifting consumer tastes and emphasis on health will continue to drive growth for non/low alcohol beer
AI to make inroads in all aspects of beer
Leading players to maintain to their positions, although craft breweries will become more popular as consumers seek new experiences
Lager price band methodology
Alcoholic Drinks in Hong Kong, China - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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