PROSPECTS AND OPPORTUNITIES
Slowing volume growth will be offset by stimulus from premiumisation
Beer is expected to experience slow and steady volume growth over the forecast period. While the market is no longer experiencing the rapid growth seen in previous decades, it remains resilient and continues to offer opportunities for incremental expansion.
Rapid growth of fresh beer drives breweries to enhance timely distribution and cold chain logistics
In recent years, fresh beer has emerged as a significant trend in the Chinese beer market, capturing the attention of consumers seeking higher quality and superior taste experiences. Brands like Fresh Beer 30 KM and Tsingtao Original Fresh Beer, now widely available in supermarkets, have become prominent players in this segment.
Flavour innovation to reshape China's beer category brings tea-infused and localised brews
Over the past year, beer manufacturers in China have increasingly focused on flavour innovation as a strategy to attract and retain consumers. By introducing unique and unconventional beer flavours, breweries are tapping into evolving consumer preferences and pursuing new avenues.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in China?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in China?
- How are products distributed in China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in China - Category analysis
KEY DATA FINDINGS
Beer consumption shifts toward mid-priced lagers and niche beers
High-quality and craft beer remains a key battleground for major breweries in China
Small local grocers and supermarkets dominate retail beer sales
Slowing volume growth will be offset by stimulus from premiumisation
Rapid growth of fresh beer drives breweries to enhance timely distribution and cold chain logistics
Flavour innovation to reshape China's beer category brings tea-infused and localised brews
Lager price band methodology
Alcoholic Drinks in China - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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