PROSPECTS AND OPPORTUNITIES
Positive outlook expected, with stout showing continued dynamism
In Bulgaria, beer sales are expected to show modest volume growth over the forecast period, supported by the continued consumer shift towards lower-alcohol beverages. However, overall expansion may be limited due to the category’s maturity and rising competition from other lower- or non-alcoholic alternatives such as RTDs, cider/perry, freshly mixed cocktails, and wine.
Premium lager to gain momentum
Premium lager both imported and domestically produced is expected to continue gaining momentum in Bulgaria, driven by the growing consumer trend towards higher-quality alcoholic drinks. This is reflected in the rising popularity of brands such as Madri Excepcional, a domestic premium lager introduced by Kamenitza AD through a collaboration with Molson Coors and Spain’s La Sagra brewery.
Shift towards healthier lifestyles will boost sales of non-alcoholic beer
Non-alcoholic beer is expected to remain one of the fastest-growing categories in Bulgaria’s beer market. The category continues to benefit from a broader consumer shift towards healthier lifestyles, particularly among younger adults.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Bulgaria?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Bulgaria - Category analysis
KEY DATA FINDINGS
Beer market benefits from hot seasonal weather and shift towards lower alcohol beverages
Carlsberg retains dominance despite intensifying competition
Supermarkets lead off-trade sales
Positive outlook expected, with stout showing continued dynamism
Premium lager to gain momentum
Shift towards healthier lifestyles will boost sales of non-alcoholic beer
Lager price band methodology
Alcoholic Drinks in Bulgaria - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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