PROSPECTS AND OPPORTUNITIES
Modest decline forecast for beer sales, while non/low-alcohol continues to surge
Beer sales in Norway are expected to experience a marginal volume decline over the forecast period. A decline in volume is anticipated in 2025, driven primarily by the continued impact of cross-border trade, as consumers seek more affordable options in neighbouring countries.
Growing demand is expected for local craft beers while imports gain ground in Northern Norway
Demand for Norwegian-produced beer is expected to continue strengthening over the forecast period, driven by a rising consumer preference for small-scale breweries that offer unique pale ales and craft beer options. Consumers are increasingly drawn to distinct flavours, artisanal brewing techniques, and high-quality, locally sourced ingredients, factors that are collectively boosting interest in locally brewed beers.
Innovation focuses on non/low alcohol beer as health trends shape buying habits
Innovation in beer over the forecast period is expected to focus on non/low alcohol variants, in line with growing demand from increasingly health-conscious consumers. Oslo Brewing Co is among the companies at the forefront of this trend, currently developing two new non-alcoholic products: a tropical fruit-infused IPA and a Radler.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Norway?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Norway - Category analysis
KEY DATA FINDINGS
Beer sales decline in norway in 2024, while non/low alcohol options gain ground
Non alcoholic innovation drives competition in beer in Norway during 2024
Discounters remain key for beer sales as on-trade suffers steeper decline than off-trade
Modest decline forecast for beer sales, while non/low-alcohol continues to surge
Growing demand is expected for local craft beers while imports gain ground in Northern Norway
Innovation focuses on non/low alcohol beer as health trends shape buying habits
Lager price band methodology
Alcoholic Drinks in Norway - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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