Competitive Landscape
Feldschlösschen and Heineken Adjust as Local Breweries Gain Ground
Beer remains a concentrated space, with Feldschlösschen Getränke AG holding a 32% share of total volume and Heineken Switzerland AG a share of 27% in 2025. However, there has been a slow but steady encroachment of independent regional breweries, which are benefiting from evolving consumer attitudes.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Switzerland?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Switzerland - Category analysis
Key Data Insights
Beer Summary
Lidl Elevates Local Loyalty with Swiss-Made Beer Launches
Feldschlösschen Redefines Refreshment with Innovative Non-Alcoholic Launches
Heineken Targets Young Adults with Lighter, Flavoured Options
Demographic Shifts and Regulation Drive Evolving Consumption Patterns
Non Alcoholic Beer Gains Traction as Traditional Preferences Wane
Feldschlösschen and Heineken Adjust as Local Breweries Gain Ground
Supermarkets Maintain Dominance as Discounters Lag behind
Coop and Aldi Expand Online Reach as Q-Commerce Accelerates Growth
Alcoholic Drinks in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Heineken Introduces Ittinger Gold to Appeal to Young Adults Seeking Lighter Options
La Vigneronne Captures Premium Drinkers with Inclusive Non-Alcoholic Wine
Young Adults Reduce Routine Drinking, Boosting Non-Alcoholic Innovation
Spirit-Based Rtds Attract New Drinkers through Flavour Variety
Feldschlösschen Resists Share Loss as Independents Gain Traction
Regional Breweries Attract Younger Drinkers with Local Authenticity
Supermarkets Maintain Dominance as E-Commerce Benefits From Urban Demand
Discounters Attract Value Seekers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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