PROSPECTS AND OPPORTUNITIES
New on-trade venues and new breweries will support future growth
Total volume sales of beer are expected to continue to rise in the United Arab Emirates in 2025 and beyond, with growth both off-trade and on-trade. The future of beer is set to be influenced by three major factors.
Growth of domestic craft beer culture
A craft beer culture is emerging in the United Arab Emirates, highlighted by the success of a brewery in Abu Dhabi which launched in December 2023. Its affiliated pub, CRAFT, enjoys high footfall.
Innovations in non-alcoholic beer set to contribute to growth
Non-alcoholic beer has been seeing innovation and expansion, and these trends are expected to continue in the forecast period. Notably, a UAE-based company introduced a non-alcoholic beer brand, Majlis, in 2025, offering variants such as ale, stout, and gluten-free options.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in United Arab Emirates?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Expanding demand driven by lower-income consumers and affordability
Strong presence of Anheuser-Busch InBev
Off-trade dominance reflects limited pub culture
New on-trade venues and new breweries will support future growth
Growth of domestic craft beer culture
Innovations in non-alcoholic beer set to contribute to growth
Lager price band methodology
Alcoholic Drinks in the United Arab Emirates - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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