PROSPECTS AND OPPORTUNITIES
Beer consumption will continue to rise, despite demographic challenges
Despite demographic challenges, volume sales of beer are expected to continue to rise steadily in North Macedonia over the forecast period, driven primarily by the consistent performance of the largest product category - domestic mid-priced lager - and the ongoing growth of imported premium lager, both of which are popular in both off-trade and on-trade channels.
Anticipated rise of craft beer culture
The craft beer scene in North Macedonia is set to expand steadily over the forecast period, driven by growing consumer interest in unique, high-quality, and locally produced beverages. Craft beers appeal to consumers seeking more diverse flavour profiles and authentic brewing methods that differ from mainstream lagers.
Further innovation in non alcoholic and low alcohol beer
Over the forecast period, one key area of innovation will be development of new non alcoholic and low alcohol beer brands aimed at consumers seeking to enjoy the flavour of beer without the alcohol content. As such, the category is expected to see the launch of products with more refined and complex flavour profiles, supported by significant advancements in brewing techniques and specialised yeast strains designed to closely replicate the taste, aroma, and mouthfeel of traditional beers.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in North Macedonia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in North Macedonia - Category analysis
KEY DATA FINDINGS
Beer maintains steady momentum due to positive impact of sporting events and expanding craft beer scene
Pivara Skopje AD maintains leadership amid rising diversification
Convenience plays key role in beer distribution
Beer consumption will continue to rise, despite demographic challenges
Anticipated rise of craft beer culture
Further innovation in non alcoholic and low alcohol beer
Lager price band methodology
Alcoholic Drinks in North Macedonia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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