Despite demographic challenges, volume sales of beer are expected to continue to rise steadily in North Macedonia over the forecast period, driven primarily by the consistent performance of the largest product category - domestic mid-priced lager - and the ongoing growth of imported premium lager, both of which are popular in both off-trade and on-trade channels.
The craft beer scene in North Macedonia is set to expand steadily over the forecast period, driven by growing consumer interest in unique, high-quality, and locally produced beverages. Craft beers appeal to consumers seeking more diverse flavour profiles and authentic brewing methods that differ from mainstream lagers.
Over the forecast period, one key area of innovation will be development of new non alcoholic and low alcohol beer brands aimed at consumers seeking to enjoy the flavour of beer without the alcohol content. As such, the category is expected to see the launch of products with more refined and complex flavour profiles, supported by significant advancements in brewing techniques and specialised yeast strains designed to closely replicate the taste, aroma, and mouthfeel of traditional beers.
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Understand the latest market trends and future growth opportunities for the Beer industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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