PROSPECTS AND OPPORTUNITIES
Overall demand set to remain solid
Beer looks set to see total volume sales increase steadily throughout the forecast period. While growth potential will be tempered somewhat by maturity, traditional consumption habits and favourable economic and demographic trends should ensure the category continues to expand at a healthy pace overall.
Rising health-consciousness will continue to strengthen interest in non alcoholic beer
Non alcoholic beer is expected to remain one of the better performing beer categories in terms of total volume sales growth over the forecast period. It will continue to benefit as rising health awareness prompts more Azerbaijanis to consciously reduce their alcohol intake or quit drinking altogether, a trend that has gained momentum in the wake of the pandemic.
Increasing maturity likely to encourage more premium-oriented launches
While flavoured/mixed lager and non alcoholic beer will remain relatively minor categories, robust growth prospects mean they are anticipated to be focal points for innovation over the forecast period. Both are likely to witness the launch of varieties with more exotic or distinctive flavour profiles by new entrants and established producers.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Azerbaijan?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Azerbaijan?
- How are products distributed in Azerbaijan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Azerbaijan - Category analysis
KEY DATA FINDINGS
Beer consumption increases as cost-of-living pressures ease
Carlsberg Azerbaijan LLC maintains its dominant position
Small local grocers still the leading off-trade distribution channel
Overall demand set to remain solid
Rising health-consciousness will continue to strengthen interest in non alcoholic beer
Increasing maturity likely to encourage more premium-oriented launches
Lager price band methodology
Alcoholic Drinks in Azerbaijan - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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