PROSPECTS AND OPPORTUNITIES
Key lifestyle trends augur well for low alcohol beer
Beer in Slovenia is expected to see mild but steady total volume growth through the forecast period, despite headwinds like health and wellness, “sober curious” and responsible drinking trends and some stagnation in the population of legal drinking age consumers. However, due to relative low alcohol content, beer is set to remain the preferred choice of consumers of alcoholic drinks across generations and regardless of gender.
Craft beer to develop and grow in popularity
A growing focus on craft beer manufacturing is being driven by the evolving preferences of local beer drinkers, particularly millennials and Generation Z. This is set to foster an enhanced presence of craft beers in Slovenia over the forecast period.
Strong investment in manufacturing techniques to improve the offer of non/low alcohol beer
In terms of innovation, in 2025 and beyond manufacturers are expected to continue to focus on developing new non/low alcohol beers, while dedicating efforts to enhancing their flavour. More and more breweries have improved their manufacturing techniques, including vacuum distillation and controlled fermentation.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Slovenia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Slovenia?
- How are products distributed in Slovenia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Slovenia - Category analysis
KEY DATA FINDINGS
Domestic mid-priced lager remains the leading choice among local consumers
Pivovarna Laško Union continues to invest in the category in Slovenia
Modern grocery retailers maintain a stranglehold on beer distribution
Key lifestyle trends augur well for low alcohol beer
Craft beer to develop and grow in popularity
Strong investment in manufacturing techniques to improve the offer of non/low alcohol beer
Lager price band methodology
Alcoholic Drinks in Slovenia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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