Over the forecast period, stable volume growth of beer will be supported by the development of modern grocery retailers, which will increase the availability and visibility of products across both urban and regional areas. Ale is expected to be the most dynamic beer category during the forecast period, albeit from a small base.
Beer sales during the forecast period are expected to be negatively impacted by rising production costs. Increases in the prices of key materials, particularly glass bottles and malt, will be major drivers of overall price growth.
Innovation in 2024 was limited due to industry consolidation and acquisitions. However, 2025 is expected to bring a broader range of new beer products, particularly in the craft segment.
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Understand the latest market trends and future growth opportunities for the Beer industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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