PROSPECTS AND OPPORTUNITIES
Moderate growth of non-alcoholic beer expected, driven by social gatherings and sporting events
Non-alcoholic beer is expected to maintain moderate growth over the forecast period. This will be supported by recurring seasonal peaks, such as the Saudi Seasons, summer gatherings, football events, and entertainment events linked to the Saudi Vision 2030.
Supermarket and hypermarkets will remain key growth drivers for sales of non-alcoholic beer
Supermarkets and hypermarkets will remain key growth drivers for non-alcoholic beer, due to being able to offer wide ranges of products, with strong visibility, cold storage solutions, and attractive promotions. Meanwhile, retail e-commerce sales will continue to rise, helped by better logistics and mobile ordering.
Innovation will remain focussed on flavour, health-based options, and premium-style packaging
Innovation in Saudi Arabia’s non-alcoholic beer will remain focussed on flavour variety, health-based options, and premium-style packaging to attract consumers’ attention. Multipacks for sharing are also expected to remain of key interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Saudi Arabia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Non-alcoholic beer sales based on seasonality and socially-driven demand
Established brands maintain their popularity, while Heineken sees particularly dynamic growth
Supermarkets and hypermarkets remain the most relevant, as small local grocers lose share and e-commerce grows
Moderate growth of non-alcoholic beer expected, driven by social gatherings and sporting events
Supermarket and hypermarkets will remain key growth drivers for sales of non-alcoholic beer
Innovation will remain focussed on flavour, health-based options, and premium-style packaging
Lager price band methodology
Alcoholic Drinks in Saudi Arabia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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