Over the forecast period, beer in Uruguay will likely see only low growth in volume terms. The category is mature and continues to struggle in the face of persistent moderation in consumption and constrained spending.
Consumers’ pursuit of healthier lifestyles will sustain strong growth in non-alcoholic beer, widening the consumer base to young adults and women. Continued innovation and product launches - backed by Fábricas Nacionales de Cerveza’s introduction of Stella Artois 0.
The premiumisation trend is set to accelerate as local consumers seek high-quality taste and novel consumption occasions. Low entry barriers and constrained local production will favour imports, particularly sophisticated styles such as wheat beers, highly hopped lagers and ales from global brands.
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Understand the latest market trends and future growth opportunities for the Beer industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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