PROSPECTS AND OPPORTUNITIES
Maturity means low volume growth for beer in Uruguay
Over the forecast period, beer in Uruguay will likely see only low growth in volume terms. The category is mature and continues to struggle in the face of persistent moderation in consumption and constrained spending.
Non/low alcohol options set to see further rises
Consumers’ pursuit of healthier lifestyles will sustain strong growth in non-alcoholic beer, widening the consumer base to young adults and women. Continued innovation and product launches - backed by Fábricas Nacionales de Cerveza’s introduction of Stella Artois 0.
Imported premium brands will gain traction
The premiumisation trend is set to accelerate as local consumers seek high-quality taste and novel consumption occasions. Low entry barriers and constrained local production will favour imports, particularly sophisticated styles such as wheat beers, highly hopped lagers and ales from global brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Uruguay?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Uruguay - Category analysis
KEY DATA FINDINGS
Moderated alcohol consumption leads to further falls for beer in 2024
Fábricas Nacionales de Cerveza continues to dominate beer in Uruguay, while non-alcoholic trend expands
Small local grocers as favoured channel for beer
Maturity means low volume growth for beer in Uruguay
Non/low alcohol options set to see further rises
Imported premium brands will gain traction
Lager price band methodology
Alcoholic Drinks in Uruguay - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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