Competitive Landscape
Carlton and Lion Sustain Dominance as Independents Gain Momentum
Beer remains highly concentrated, with Carlton & United Breweries and Lion together accounting for a combined 69% share of total volume in 2025. Carlton & United Breweries held a 46% share in 2025, while Lion commanded a share of 23%.
Better Beer and Heaps Normal Capture Growth through Moderation and Innovation
Emerging companies are making inroads by targeting consumer demand for moderation and healthier choices. Better Beer has rapidly built scale with broad retail distribution and high brand visibility, leveraging the reach of digital influencers.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Australia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Australia - Category analysis
Key Data Insights
Beer Summary
Coopers Zero and Heaps Normal Drive a Mainstream Shift in Drinking Habits
Hawke’S and Aldi Redefine Value-Premium as Cost Pressures Persist
Guinness and James Boag Use Heritage to Win over Gen Z and Women
Draught Excise Freeze Boosts On-Premise Sales While Packaged Beer Faces Rising Costs
Nolo Options Outpace Lager as Health Concerns Drives Change
Small Brewers Turn to Ai and Local Identity to Resist Consolidation
Carlton and Lion Sustain Dominance as Independents Gain Momentum
Better Beer and Heaps Normal Capture Growth through Moderation and Innovation
Endeavour Group and Coles Expand Ultra-Convenience with Delivery Partnerships
Aldi and Supermarkets Drive Growth with Alcohol-Free Innovation and Delivery
Coopers and Heaps Normal Turn Nolo into Mainstream Growth
Hawke’S and Aldi Reshape Premium Value with Accessible Craft Beer
Guinness and James Boag Revive Legacy Brands through Digital Rituals
Alcoholic Drinks in Australia - Industry Overview
2025 Developments
Key Data Insights
Polarised Consumer Behaviour Creates a Divide between Premium and Value Shoppers
Beer Defends Volume Leadership as Non-Alcoholic Rtds Deliver Standout Growth
Treasury Wine Estates and Partners Transform Moderation into a Core Value Driver
Lyre’S and Treasury Wine Estates Reposition No/Low-Alcohol as a Growth Driver
Coles Liquorland and Penfolds Shape a Polarised Value Landscape
Excise Indexation Freeze on Draught Beer Reshapes On-Premise Dynamics
Vinarchy and Suntory Drive Consolidation as Nolo Innovation Reshapes Competition
Endeavour and Coles Shape Specialist Retail Dominance through Structural Regulation
Coles, Aldi and Jacob’S Creek Redefine Retail through Tiered Formats and Collaborations
Coles Deepens E-Commerce Influence through Rapid Delivery and Premium Engagement
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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