PROSPECTS AND OPPORTUNITIES
Non alcoholic beer set to gain ground as Australian drinking habits evolve
Beer sales in Australia are expected to remain fairly steady over 2025, with similar growth to that seen in 2024 in total volume terms. This trend reflects changing consumer habits, including a rise in moderation or abstinence when it comes to alcohol, as well as increased competition from RTDs, which continue to attract younger drinkers.
AI is set to be a pivotal tool for Australian breweries
Amid growing economic pressures and softening consumer demand, many Australian craft breweries are facing financial strain, with some entering administration or liquidation. In response, forward-thinking breweries are increasingly turning to artificial intelligence (AI) to drive operational efficiency and ensure long-term viability.
Health and wellness trends likely to shape innovation in beer
As Gen Z and Millennials make up a growing share of beer consumers, their preferences are increasingly steering new product development. These groups place a stronger emphasis on health, wellness, and mindful consumption compared to previous generations with this fuelling demand for low alcohol and non alcoholic beer options, as well as products with reduced calories and a lower carbohydrate content.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Australia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Australia - Category analysis
KEY DATA FINDINGS
Craft beer facing hardship due to inflationary pressures
Asahi’s Carlton & United Breweries continues to evolve their offerings to remain the largest brand in Beer
On-trade sales of beer is showing signs of recovery
Non alcoholic beer set to gain ground as Australian drinking habits evolve
AI is set to be a pivotal tool for Australian breweries
Health and wellness trends likely to shape innovation in beer
Lager price band methodology
Alcoholic Drinks in Australia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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