PROSPECTS AND OPPORTUNITIES
Beer set to register decline due to shrinking consumer base and rising health consciousness among younger consumers
Over the forecast period, beer is expected to see volume decline in both the off-trade and on-trade channels, and limited current value growth, which will largely result from increases in average unit prices.
Localisation set to continue intensifying over the forecast period
Given the fierce competition within this category, brands in beer will capitalise on appeals to cultural heritage in the years ahead. Taiwan Beer will nurture consumer relations through the use of local raw materials (such as tea) and various sports and musical events.
Sustainable development will remain a key focus for manufacturers
With increasing environmental awareness among Taiwanese consumers, both local and imported brands will maintain focus on sustainable development trends, including recycling beer bottles, using more local raw materials and launching more domestically produced beer. The industry is actively paying attention to how Heineken will develop its newly invested Taiwan plant in 2024 and over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Taiwan?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Taiwan - Category analysis
KEY DATA FINDINGS
Beer registers decline in 2023 due to a range of socioeconomic and behavioural factors
Major and craft brands strive to connect with local consumers
Convenience stores remains the leading retailing channel for beer in 2023
Beer set to register decline due to shrinking consumer base and rising health consciousness among younger consumers
Localisation set to continue intensifying over the forecast period
Sustainable development will remain a key focus for manufacturers
Lager price band methodology
Alcoholic Drinks in Taiwan - Industry Overview
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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