PROSPECTS AND OPPORTUNITIES
Beer expected to see decline over forecast period due to shrinking consumer base and the declining popularity of drinking
Total volume sales of beer are expected to decline in Taiwan over the forecast period. The category is set to suffer from the declining number of younger consumers and the rising concerns over personal health amongst that key demographic.
Localisation will drive further growth
Major brands will continue to concentrate on establishing bonds with local consumers in Taiwan, as they look to reinforce their positions in a fiercely competitive market. Taiwan Liquor & Tobacco Corp will keep focusing on its links with consumers through various sports and musical events.
Sustainable development will remain a key focus within marketing campaigns in manufacturers
With the rise of environmental concerns amongst Taiwanese consumers, both local and imported brands will maintain an intertest in sustainable development trends, including recycling of beer bottles, using more local raw materials and launching more made-in-Taiwan products. Hence, the whole industry is actively paying attention to how Heineken develops its newly opened Taiwan plant over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Taiwan?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Taiwan - Category analysis
KEY DATA FINDINGS
Beer declines as consumer habits shift
Brands are improving their brand engagement in order to stave off decline
Convenience retailers continue to be a strong channel for beer
Beer expected to see decline over forecast period due to shrinking consumer base and the declining popularity of drinking
Localisation will drive further growth
Sustainable development will remain a key focus within marketing campaigns in manufacturers
Lager price band methodology
Alcoholic Drinks in Taiwan - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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