The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend. Within RTDs, spirit-based offerings currently lead in dynamism, showing strong global growth due to their recognisable, convenient appeal and collaborations with iconic brands. Signature serves, such as rum and Coke, are reimagined as ready-to-drink, resonating across international markets. This ongoing transformation underscores RTDs as a powerful force within the global drinks market.
For a deeper dive into the current trends and future directions of this industry, read our reports, Top Trends in Alcoholic Drinks, and Ready to Dominate? RTDs, Simmering Volatility and Effervescent Trajectories.