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Determine which retail channels to be active in and how to stand out
We track sales of physical goods across 30 different retail channels and online sales by retailer and category across 12 fast-moving consumer goods industries. Surveys of consumers and industry professions offer additional insights as to what consumers want from their retail experience.
Use our data analytics and insights to guide your decisions on investment, expansion and product positioning. Determine which retail channels to be active in and how to stand out.
Get ready to turn consumer trends into opportunities for your brand. Join our webinar for insights on the biggest lifestyle shifts in 2026 and the impact of these evolving priorities across industries.
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Explore the retail landscape and share knowledge that drives growth in the private label sector.
Euromonitor International's latest research reveals that the e-commerce landscape is becoming increasingly dominated by a select group of top-performing brands.
最新レポート「デジタル革命：世界に広がるソーシャルメディアの現状」によると、ベビーブーム世代のソーシャルコマース利用が過去4年間で3ポイント増加し、ミレニアル世代を上回る成長率を示しています。2024年、世界では4人に1人がSNSを通じて買い物をしており、日本でも利用率が徐々に上昇しています。ソーシャルコマースの売上は、2024年時点でEコマース全体の3％を占めており、2029年には5％を超える見込みです。一方で、インフルエンサーへの信頼度は低下傾向にあり、特にInstagramでは商業色の強い投稿への懐疑的な見方が広がっています。
Digital platforms have become the primary consumer touchpoint, according to data analytics company Euromonitor International and Semrush.
We partner with you to provide the right subscription database, custom research or report to support your decisions.
Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?
Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.
Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.
Stay informed about current and future trends shaping retail. We also collect, monitor and analyse consumer survey data to better understand behaviours, trends and factors influencing purchasing habits in the digital space.
Stay ahead of the competition with advanced analytics and expert research that help you uncover opportunities, track trends and make smarter decisions for growth.
We research eight distinct categories, with detailed sub-category breakdowns: bill payments e-commerce, foodservice e-commerce, mobility e-commerce, other e-commerce, retail e-commerce, streaming services e-commerce, ticketed entertainment e-commerce and travel e-commerce. We research 30 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research two distinct categories, with detailed sub-category breakdowns: retail e-commerce and retail offline. We research 66 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
Examine brand performance from 300 key retailers, across 15 countries and 500+ FMCG categories.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer values, priorities, and preferences. By leveraging these insights, companies can drive optimal growth and innovation, positioning themselves ahead of competitors.
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, Euromonitor partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.
This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences, product expansion and seamless shopping experiences. It also examines the competitive landscape and how small brands can leverage e-commerce post-pandemic. As a leading e-commerce region, this report is vital reading for both regional and global player
Retail e-Commerce continued to rise at a rapid pace in Mexico in 2024, in a trend that persists as almost 66 million Mexicans use online channels to buy products and/or services - which equates to 4 out of 10 Mexicans. In addition, the Mexican online consumer has seen a rise in average age - between 22 and 34 years old in 2016 vs 38.9 years old in 2024 - and a higher participation of people from lower socioeconomic segments.
In 2024, e-commerce in Germany witnessed a modest rebound following two years of low sales declines, although the growth was not as robust as initially anticipated by channel players. One of the key contributing factors to this rebound was the continued emphasis on enhancing the customer experience, both within physical stores and through online channels. Players are leveraging advanced technologies such as artificial intelligence (AI), virtual reality (VR), and personalised shopping experiences
Although the rate of increase was slower than seen in other years of the review period, retail e-commerce in Brazil maintained solid current value growth in 2024, with increases seen across all categories. Confirming the positive trend, according to the Brazilian Electronic Commerce Association (ABComm), retail e-commerce showed a good performance in 2024, with an average ticket of BRL492 per consumer, while in 2023 it reached BRL470. The association states that the categories with the largest s
In 2024, direct selling in Mexico saw its fourth consecutive year of sales growth. However, the number of direct selling agents continued to drop. Many people who started during the lockdowns are now moving on to jobs with more stable and higher incomes. At the same time, long-time agents have become frustrated with companies selling directly to customers online, which cuts into their earnings. As more consumers buy directly from company websites or stores, agents find it harder to make sales an
In the year 2024, retail in Saudi Arabia witnessed steady growth in current value terms aided by improvements in consumer confidence and the rising propensity to spend. Easing inflationary pressures and declining unemployment have led to higher disposable income, whilst the steady influx of women in the workforce has supported demand in health and beauty stores. In turn, the retail industry is looking to capitalise on the rise of consumerism which has been backed by favourable demographics, popu
