PROSPECTS AND OPPORTUNITIES
Further growth in sales will be seen amid continued falls in number of agents
Over the forecast period, direct selling in Mexico is expected to show positive growth rates in current value terms, with increases across all categories. Many people value the personal service offered by a single representative, as well as the customisation opportunities that direct selling offers, particularly in beauty and personal care.
Sustainability to remain in sharp focus
Sustainability will continue to be a key component in the long-term strategies of several direct selling companies, which will implement initiatives with a positive environmental impact, from ingredients to product packaging. For example, thanks to establishing a new innovation centre in Brazil, Avon is incorporating more recycled plastic, prioritising the development of more sustainable products as part of the group’s goals for 2030.
Health and beauty and fashion will continue to lead direct selling in Mexico during forecast period
Financial inclusion is gaining relevance in Mexico, and several channels are adopting modern payment methods, as well as loyalty cards. As a consequence, players in direct selling are diversifying, and incorporating new payment methods in order to offer better options to customers, as well as adopt similar options to other channels, such as health and beauty specialists, as well as apparel and footwear specialists.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Mexico?
- Which are the leading retailers in Direct Selling in Mexico?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Mexico - Category analysis
KEY DATA FINDINGS
Sales increase as number of direct selling agents continues to fall
Companies invest further in omnichannel strategies
Health and beauty and fashion dominate sales in direct selling
Further growth in sales will be seen amid continued falls in number of agents
Sustainability to remain in sharp focus
Health and beauty and fashion will continue to lead direct selling in Mexico during forecast period
Retail in Mexico - Industry Overview
Retail in 2024: The big picture
Artificial intelligence spearheads innovation in Mexico’s retail landscape
Investing in omnichannel capabilities is key for success
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas Season
Back to School
Hot Sale
Buen Fin
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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