Competitive Landscape
Andrea Expands Digital Reach to Reinforce Leadership
Direct selling in Mexico remained fragmented in 2025, with no single company commanding a dominant position. The leading player, Fábricas de Calzado Andrea SA de CV, held a 13% value share in 2025, representing only a marginal increase over the five-year period from 2020, when its share stood at 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Mexico?
- Which are the leading retailers in Direct Selling in Mexico?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Mexico - Category analysis
Key Data Insights
Direct Selling Remains Relevant Despite Expansion of Digital Commerce
Direct Selling Remains Relevant Despite Expansion of Digital Commerce
Beauty-Focused Brands Drive Both Scale and Growth through Hybrid Engagement
Natura Deepens Shopper Loyalty by Blending Digital and Physical Touchpoints
Natura Adopts Hybrid Selling to Strengthen Consumer Connection
Avon and Tupperware Expand Circular Initiatives to Attract Eco-Conscious Shoppers
Fashion Direct Selling Accelerates as Digital Adoption Deepens
Andrea Expands Digital Reach to Reinforce Leadership
Retail in Mexico - Industry Overview
Coppel’S Digital Expansion Narrows the Gap with Online Specialists
Key Data Insights
Coppel’S Digital Expansion Narrows the Gap with Online Specialists
Oxxo and Didi Accelerate the Shift toward Hyperconvenience
Informal Channels Remain Resilient Amid Shifting Consumer Priorities
Success of Retail E-Commerce Accelerates Digital Transformation as Discounters Retain Price Advantage
Major Players Harness Ai and Retail Media to Drive Efficiency and Engagement
Department Stores and Large Chains Advance Seamless Omnichannel Experiences
Coppel Moves up the Rankings as Tiendas 3B Reshapes Preferences
Innovative Concepts Arrive in 2025
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas Season
Back to School
Hot Sale
Buen Fin
Country Reports Disclaimer
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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