PROSPECTS AND OPPORTUNITIES
Increasing concerns over data protection could affect direct selling
Direct selling is anticipated to record further growth over much of the forecast period, with an increasing number of players likely to adopt technology to create effective omnichannel strategies aimed at reaching specific markets. The channel is expected to further capitalise on the ongoing wellness trend and an increasing variety of product offerings.
Sustainability will remain a key driver over the forecast period
Sustainability will remain a key driver for direct selling players over the forecast period due to an increasing number of consumers embracing brands supporting the environment. The trend will also benefit operators within the water segment as climate change intensifies concerns regarding the availability and usage of limited resources.
Influencer marketing can become the new norm for direct selling
As social media gains prominence as a crucial marketing channel in the United Arab Emirates, combined with the growing influence of social media influencers embraced by leading brands, direct selling players will need to substantially shift their operations online. This can further blur the lines of direct selling and e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in United Arab Emirates?
- Which are the leading retailers in Direct Selling in United Arab Emirates?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Direct selling growth continues to be supported by health and wellness
Oasis Water Co maintains lead in highly fragmented competitive landscape
Beauty brands traditionally operating direct selling model see blurring of lines
Increasing concerns over data protection could affect direct selling
Sustainability will remain a key driver over the forecast period
Influencer marketing can become the new norm for direct selling
Retail in the United Arab Emirates - Industry Overview
Retail in 2024: The big picture
Higher polarisation with premiumisation rising while consumers remain under pressure
More strategic partnerships form as competition intensifies
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Dubai Shopping Festival (“DSF”)
Dubai Summer Surprises (“DSS”)
Back to School
Super Sales
White Friday
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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