PROSPECTS AND OPPORTUNITIES
Shift to digital selling and social commerce to accelerate in the short to medium term
Overall, direct selling’s retail value (constant 2024 prices) sales performance is predicted to be sluggish, with small increases and decreases anticipated during the forecast period. However, health and beauty direct selling is projected to continue on a positive growth trajectory, with players developing in line with key online trends in the market.
Focus on health and wellness products to continue to stimulate growth opportunities
Wellness trends are predicted to continue to shape trends in direct selling, and the market as a whole, in the forecast period. In this vein, direct selling brands like Herbalife Nutrition and Melaleuca are likely to benefit through the offer of health and wellness products tailored to an increasingly health-conscious customer base.
The struggle continues for traditional face-to-face models
Despite some bright spots, direct selling companies that rely heavily on traditional face-to-face interactions, such as Tupperware and Amway, are at risk of struggling in the forecast period. The ongoing shift towards e-commerce and digital shopping is likely to continue to reduce interest in traditional sales models, making it harder for such brands to maintain attention and remain competitive.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Canada?
- Which are the leading retailers in Direct Selling in Canada?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Canada - Category analysis
KEY DATA FINDINGS
Consumer return to in-store retail exerts pressure on direct selling
Traditional direct selling models lose momentum
Rising focus on wellness and skin care
Shift to digital selling and social commerce to accelerate in the short to medium term
Focus on health and wellness products to continue to stimulate growth opportunities
The struggle continues for traditional face-to-face models
Retail in Canada - Industry Overview
Retail in 2024: The big picture
Seamless shopping with the rise of omnichannel experiences in retail in 2024
Health and wellness takes centre stage in 2024
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
New Year’s Day
Valentine’s Day
Easter
Mother’s Day
Father’s Day
Canada Day
Back-to-School
Thanksgiving
Halloween
Black Friday
Cyber Monday
Christmas
Boxing Day
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
-
- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
-
- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!