PROSPECTS AND OPPORTUNITIES
Positive outlook for direct selling but challenges will remain
Over the forecast period, direct selling is expected to record positive value sales growth, although it is still expected to encounter challenges. While the channel will grow, the mix of products and players, as well as the rise of competitors in store-based channels, will make it difficult for direct selling to strongly increase its importance among Chilean consumers.
Product diversification and digital tools key for future growth
Product diversification and use of social media and digital channels should remain a key focus area for direct selling players over the forecast period, especially as they look to connect with younger consumers who are less connected to the traditional way of buying from consultants.
Natura set to remain leading brand in direct selling
Natura is expected to retain its lead of direct selling in Chile over the forecast period, offering the best proposition and a unique approach to the omnichannel strategy. The brand should continue to innovate in terms of product mix and connection to consumers, further leveraging its important colour cosmetics catalogue, while it has a less established offer of skin care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Chile?
- Which are the leading retailers in Direct Selling in Chile?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Chile - Category analysis
KEY DATA FINDINGS
Direct selling experiences marginally stronger performance in 2024
Consumer health direct selling impacted by rise in product availability in competing channels
Natura’s lead of direct selling is supported by its omnichannel strategy
Positive outlook for direct selling but challenges will remain
Product diversification and digital tools key for future growth
Natura set to remain leading brand in direct selling
Retail in Chile - Industry Overview
Retail in 2024: The big picture
E-commerce goes from strength to strength in Chile
Informality and insecurity still top-of-mind issues for retailers and consumers
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas and New Year
Back to School
Independence Day
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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