PROSPECTS AND OPPORTUNITIES
Direct selling to benefit from self-employment and female empowerment opportunities
Direct selling in India is set to see steady current value growth throughout the forecast period. Since direct selling is highly dependent on building an extensive network of sellers, many companies are trying to onboard a lot of individual sellers, creating employment opportunities and enabling them to increase their reach in areas which may not have previously been explored.
Loyalty programmes tailored to end consumers will help tackle growing competition from other retail channels
Inflation has instilled a new financial mindset amongst Indian consumers, encouraging them to hunt for the best deals in a bid to maximise their budget. Direct selling players in India, which rely on referral programmes, could capitalise on growing value-consciousness through tailored loyalty programmes targeted towards end users of products.
Diversification beyond traditional product range to offer opportunities for growth
Consumer health accounted for the majority of direct selling value sales in 2024, followed by beauty and personal care. However, while these categories are set to offer lucrative growth opportunities in the years ahead, driven by growing consumer consciousness of health and physical appearance, there is a growing need for direct selling brands to diversify their product range to better capitalise on evolving consumer behaviour.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in India?
- Which are the leading retailers in Direct Selling in India?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in India - Category analysis
KEY DATA FINDINGS
Health and beauty direct selling continues to dominate overall direct selling
Weak consumer sentiment and high food inflation limit discretionary spending, influencing the growth of direct selling
Players increasingly adopt a multi-channel approach, with a strategic focus on an online presence
Direct selling to benefit from self-employment and female empowerment opportunities
Loyalty programmes tailored to end consumers will help tackle growing competition from other retail channels
Diversification beyond traditional product range to offer opportunities for growth
Retail in India - Industry Overview
Retail in 2024: The big picture
Price, and level of involvement in the buying process are leading parameters when choosing a retail channel
Evolving consumer preferences make an omnichannel presence imperative to drive strong demand
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Diwali season
End of season sale
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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