PROSPECTS AND OPPORTUNITIES
Direct selling benefits from reaching consumers underserved by other channels
Direct selling in Ukraine is expected to remain resilient during the forecast period, particularly in regions that are underserved by traditional store-based retailing or e-commerce. Its expansion will be supported by consumer groups seeking flexible income opportunities.
Hybrid models set to dominate
As direct selling evolves, hybrid business models that blend traditional personal interactions with digital engagement will become increasingly dominant. Many companies are already shifting towards social commerce, where representatives use livestreaming, influencer collaborations, and short-form video content to showcase products in real time.
Increasing influence of ethical consumerism
As in other areas of retail, sustainability and ethical considerations are expected to influence the prospects of direct selling during the forecast period. As more consumers prioritise eco-friendly products, direct selling companies will expand their offerings in product areas such as organic cosmetics, natural supplements, and sustainable home care solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Ukraine?
- Which are the leading retailers in Direct Selling in Ukraine?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Ukraine - Category analysis
KEY DATA FINDINGS
Direct selling remains resilient
Social character of direct selling supports sales
Digital transformation of direct selling
Direct selling benefits from reaching consumers underserved by other channels
Hybrid models set to dominate
Increasing influence of ethical consumerism
Retail in Ukraine - Industry Overview
Retail in 2024: The big picture
Growing preference for domestic products
Further digitalisation
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas & New Year
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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