PROSPECTS AND OPPORTUNITIES
Limited growth opportunities in direct selling as e-commerce grows
There are very limited growth opportunities for direct selling in Norway over the forecast period. Constant value sales are expected to decline in the upcoming years as the boundaries blur between e-commerce and direct selling.
Promising health and wellness innovations
Innovative consumer health products will help to sustain revenues for some key players specialising in this field. Tapping into the relevant consumers trends of health and wellness, Eqology has introduced new products such as the Eqology Pure Arctic Oil with K2D3, which combines omega-3 oil from Arctic wild cod with organic olive oil and vitamin D3.
Sustainability focus will accelerate for players
Eqology emphasises sustainability in its operations, with the aim of making significant reductions in its environmental impact by using recyclable packaging and biodegradable materials for measuring spoons and cups. Their commitment includes sourcing ingredients responsibly and partnering with organisations like Big Blue Ocean Cleanup to promote ocean health.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Norway?
- Which are the leading retailers in Direct Selling in Norway?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Norway - Category analysis
KEY DATA FINDINGS
Direct selling faces structural challenges and changing shopping habits
Eqology remains clear leader in direct selling
Consumer health products in demand via direct selling
Limited growth opportunities in direct selling as e-commerce grows
Promising health and wellness innovations
Sustainability focus will accelerate for players
Retail in Norway - Industry Overview
Retail in 2024: The big picture
The shift to online shopping regains momentum
Consumers still economise on non-essentials goods
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
New Year
Back to School
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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