Direct selling in Australia is expected to record relatively flat value sales (at constant 2024 prices) over the forecast period as a result of changing consumer spending patterns and preferences. As many Australians are now shifting to online shopping and offline retailers are also performing fairly well, it has left direct selling with fewer growth opportunities, with this trend expected to continue over the forecast period.
Despite limited growth opportunities in the coming years, direct selling still has a niche and target demographic, especially for health and beauty products. Many of the leading brands in the channel focus on offering these specific products, and are likely to benefit from future purchases from an established, loyal consumer base.
One of the factors which has contributed to the slowing performance of direct selling in Australia is the rapid growth of e-commerce. Pandemic-related lockdowns led to a surge in online sales among local consumers, with many Australians retaining new habits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!