PROSPECTS AND OPPORTUNITIES
Slow performance for direct selling amid changing consumer shopping habits
Direct selling in Australia is expected to record relatively flat value sales (at constant 2024 prices) over the forecast period as a result of changing consumer spending patterns and preferences. As many Australians are now shifting to online shopping and offline retailers are also performing fairly well, it has left direct selling with fewer growth opportunities, with this trend expected to continue over the forecast period.
Major product categories still have opportunity to sustain established target audience
Despite limited growth opportunities in the coming years, direct selling still has a niche and target demographic, especially for health and beauty products. Many of the leading brands in the channel focus on offering these specific products, and are likely to benefit from future purchases from an established, loyal consumer base.
E-commerce can help direct selling brands to thrive in changing landscape
One of the factors which has contributed to the slowing performance of direct selling in Australia is the rapid growth of e-commerce. Pandemic-related lockdowns led to a surge in online sales among local consumers, with many Australians retaining new habits.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Australia?
- Which are the leading retailers in Direct Selling in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Australia - Category analysis
KEY DATA FINDINGS
Rising competition for direct selling from other channels
Consumer health and beauty products still have a loyal customer base to leverage
Tupperware files for bankruptcy and ceases operations in Australia
Slow performance for direct selling amid changing consumer shopping habits
Major product categories still have opportunity to sustain established target audience
E-commerce can help direct selling brands to thrive in changing landscape
Retail in Australia - Industry Overview
Retail in 2024: The big picture
Shifting trust among consumers and shrinkflation strategies
Industrial disputes at Australian ports drive up cost of imports
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
End of year/Christmas shopping
Back-to-school
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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