PROSPECTS AND OPPORTUNITIES
Market will remain niche
Direct selling is expected to remain a niche segment in Israel over the forecast period, as local consumers still favour traditional brick-and-mortar shopping. Many shoppers enjoy the tactile experience of physically examining products and appreciate the instant gratification of in-store purchases.
Consumer health products offer growth potential
Amid a heightened consumer focus on preventive healthcare, there is an anticipated uptick in the direct selling od products associated with health and wellness. This ongoing trend has bolstered sales for established brands like Herbalife Nutrition and Nu Skin, while also creating opportunities for new entrants looking to capitalise on this growing consumer interest - particularly those offering online platforms and added perks.
Direct selling companies will attempt to tap into consumer trends
Moving forward, direct selling brands are expected to introduce products that align with current consumer trends in an effort to improve their market positioning. However, while this approach may yield modest gains in market share, it is unlikely to drive substantial growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Israel?
- Which are the leading retailers in Direct Selling in Israel?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Israel - Category analysis
KEY DATA FINDINGS
Direct selling retains niche presence
Herbalife launches protein bars
Retailers adapt to evolving consumer preferences
Market will remain niche
Consumer health products offer growth potential
Direct selling companies will attempt to tap into consumer trends
Retail in Israel - Industry Overview
Retail in 2024: The big picture
Grocery retailers thrive amid Israel-Hamas war
Polarised spending reshapes the market
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Jewish New Year
Passover
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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