PROSPECTS AND OPPORTUNITIES
Direct selling will remain underdeveloped
While the outlook for direct selling in the Netherlands appears more stable, the category is unlikely to see significant growth. The channel will continue to be underdeveloped, as Dutch consumers have easy access to a well-established retail landscape, including both physical stores and a highly advanced e-commerce sector.
Intense competition from other channels will limit growth of direct selling
As previously mentioned, direct selling faces strong competition from alternative retail channels, making growth increasingly challenging. Direct sellers of home products, such as Kirby, must compete not only with variety stores like Hema and Action but also with dominant online retailers like domestic e-commerce leader Bol.
Job market will remain highly competitive
Over the forecast period, low unemployment and intense competition for qualified sales staff will continue to pose significant challenges for direct selling companies. Recruiting new entrepreneurs willing to start their own businesses in this sector will remain difficult, as other industries - such as retail, hospitality, and leisure - offer competitive salaries and attractive working conditions to retain employees.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Netherlands?
- Which are the leading retailers in Direct Selling in Netherlands?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in the Netherlands - Category analysis
KEY DATA FINDINGS
Direct selling struggles in current retail landscape
Herbalife faces growing competition from mainstream retailers
Labour market shifts place additional pressure on direct selling
Direct selling will remain underdeveloped
Intense competition from other channels will limit growth of direct selling
Job market will remain highly competitive
Retail in the Netherlands - Industry Overview
Retail in 2024: The big picture
Big names face bankruptcy
Retail e-commerce sees modest decline
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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