PROSPECTS AND OPPORTUNITIES
Growth in formal employment could impact direct selling in the short term
In macroeconomic terms, in 2024 Brazil experienced a resumption of growth in formal employment. According to a study by XP Research (one of Brazil’s largest financial institutions focused on investments), there was a noticeable increase in the labour market in 2024, with the employed population expected to grow by 2.
A move into other channels, especially for players in beauty and personal care
Observing the vigorous growth of Botica Comercial Farmacêutica Ltda by investing in other channels, such as B2B (supermarkets, pharmacies, and perfumeries) in recent years, and betting on the acquisition of companies from different segments, such as its most recent acquisition, Truss Cosméticos, a strong brand present in beauty salons, other companies could conclude that moving into different channels for the sale of beauty and personal care products is essential for the coming years. Therefore, the main players are expected to plan their future sales strategies including a mix of channels, not only focusing on an isolated sales channel.
Relationship-based sales set to continue, but adapt
Forming and maintaining relationships is the main characteristic of direct selling. It will never cease to exist, but it is likely to evolve.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Brazil?
- Which are the leading retailers in Direct Selling in Brazil?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Brazil - Category analysis
KEY DATA FINDINGS
Beauty and personal care leads direct selling in 2024
Natura&Co divests The Body Shop and AESOP
Multi-brand sales representatives grow
Growth in formal employment could impact direct selling in the short term
A move into other channels, especially for players in beauty and personal care
Relationship-based sales set to continue, but adapt
Retail in Brazil - Industry Overview
Retail in 2024: The big picture
Mergers and acquisitions by strong companies impact retailing in 2024
Warehouse clubs increase their revenue
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Carnival
Consumer Day
Mother’s Day
Father’s Day
Client Day
Children’s Day
Black Friday and Cyber Monday
Christmas
Summer
Back to school
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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