PROSPECTS AND OPPORTUNITIES
Direct selling players need to adapt
In order for direct selling to survive, companies need to align with consumers’ modern lifestyles and leverage the potential of social media and influencer marketing. Traditional methods such as door-to-door sales or in-home parties are losing ground and are not compatible with the fast pace of modern life.
Local players likely to look to build direct relationships with consumers
As economic pressures continue to grow and prices increase, local producers in Greece are likely to begin to skip traditional retail intermediaries, such as supermarkets, and try to reach consumers directly. This move allows them to reduce costs and make direct relationships with customers, while offering products at more competitive prices since they save on the costs of intermediaries.
Growing use of social media and video marketing
Social media offers potential help for direct selling as video marketing can provide a lot of opportunities. From content creation to performance marketing and ads, influencers can sell directly to consumers and skip the need for retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Greece?
- Which are the leading retailers in Direct Selling in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Greece - Category analysis
KEY DATA FINDINGS
Competition from e-commerce drives down sales
Sports focus takes Herbalife to the top
Social media influencers play important role in beauty and personal care direct selling
Direct selling players need to adapt
Local players likely to look to build direct relationships with consumers
Growing use of social media and video marketing
Retail in Greece - Industry Overview
Retail in 2024: The big picture
Retail in 2024: The big picture
Consolidation via acquisition
Expansion of convenience stores
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
St Valentine’s Day
Mother’s Day
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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