PROSPECTS AND OPPORTUNITIES
Uncertain future for direct selling in Denmark
The future of direct selling is expected to remain challenging, with a projected ongoing decline in sales (at constant 2024 prices) and the further marginalisation of the channel. Consumer health is the only area of direct selling which is expected to see growth, with this likely to be sustained by the well-established position of players such as Herbalife.
E-commerce presents a significant threat to the future of direct selling
Consumers increasingly prefer digital and omnichannel shopping experiences, which poses a significant threat to the future of direct selling in Denmark. E-commerce and social commerce platforms offer greater convenience, variety, and competitive pricing.
Players likely to invest in e-commerce to secure their future
Despite the predicted overall decline in Denmark’s direct selling market, certain direct selling models are expected to persist, and there remains potential for new concepts to emerge. However, rather than relying on traditional direct selling agents, many entrepreneurs with innovative ideas are likely to favour e-commerce as their primary business model.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Denmark?
- Which are the leading retailers in Direct Selling in Denmark?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Denmark - Category analysis
KEY DATA FINDINGS
Another difficult year for direct selling
Tupperware files for bankruptcy
Health and beauty remains at the heart of direct selling in Denmark
Uncertain future for direct selling in Denmark
E-commerce presents a significant threat to the future of direct selling
Players likely to invest in e-commerce to secure their future
Retail in Denmark - Industry Overview
Retail in 2024: The big picture
Grocery retailers seeing changes as they fight to remain competitive
Retailers focus on domestic sport sponsorship deals to boost sales
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Summer clothing
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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