PROSPECTS AND OPPORTUNITIES
Direct selling will see digital transformation
Two consecutive years of stagnation have dampened optimism among players in France's direct selling sector. As the industry shifts toward an e-commerce model, it faces challenges from reduced face-to-face interactions – due to consumer reluctance - and heightened competition from online retail.
Channel remains valuable source of supplementary income
Direct selling remains one of the few channels where the scale of its sales force often exceeds consumer demand, serving as a vital source of supplementary income during times of economic uncertainty. In France, the sector employs a large number of sales representatives, with a significant proportion working part-time - a trend that is likely to grow as economic challenges persist and remote work becomes increasingly common.
Tupperware France faces imminent closure amid declining sales and mounting debt
A major setback for the direct selling industry lies in the probable closure of Tupperware France SA in 2025. Once renowned for its signature "Tupperware meetings" - intimate home gatherings where a company representative showcased and sold its products - the brand has seen its traditional model lose appeal in France, partly due to growing environmental concerns over plastic.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in France?
- Which are the leading retailers in Direct Selling in France?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in France - Category analysis
KEY DATA FINDINGS
Direct selling sees stagnant performance amid digital revolution
Leader Vorwerk remains resilient, while Henri Maire and Phildar see robust growth
Other key players struggle amid challenging conditions
Direct selling will see digital transformation
Channel remains valuable source of supplementary income
Tupperware France faces imminent closure amid declining sales and mounting debt
Retail in France - Industry Overview
Retail in 2024: The big picture
Quest for lowest prices across all social classes
New technologies continue to shape retail
Competitive landscape becomes increasingly consolidated, following strategic mergers and acquisitions
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas (Noël)
Back to School (La Rentrée)
Winter and summer sales seasons
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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