PROSPECTS AND OPPORTUNITIES
Direct selling players set to continue to reinvent business models
Direct selling is expected to see value growth in South Africa over the forecast period. Direct selling companies are likely to continue to reinvent their business models to remain relevant in a rapidly evolving market.
Health and beauty products will continue to dominate the channel
Health and beauty products are likely to continue to dominate direct selling sales in the forecast period, supported by the persistent momentum of the health and wellness trend and the ongoing increase in body consciousness driven by the rise of social media. These trends are expected to have their most noticeable impact in the beauty segment, which is set to benefit from eased inflationary pressure and a steady increase in the population of middle-income shoppers.
Omnichannel strategies will continue to transform business models
Initially known as a door-to-door selling activity, direct selling in South Africa significantly evolved over the review period to join the online revolution, a trend supported by the influx of affordable smartphones and the spread of social media services. It was also accelerated by the pandemic, which made the internet the primary point of contact between buyers and sellers.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in South Africa?
- Which are the leading retailers in Direct Selling in South Africa?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in South Africa - Category analysis
KEY DATA FINDINGS
Direct selling evolving in the face of challenges
Tupperware exits South Africa
Avon continues to expand its business model in South Africa
Direct selling players set to continue to reinvent business models
Health and beauty products will continue to dominate the channel
Omnichannel strategies will continue to transform business models
Retail in South Africa - Industry Overview
Retail in 2024: The big picture
Competition intensifies, leading to a more consolidated market
SARS introduces new regulation for cross-border e-commerce
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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