PROSPECTS AND OPPORTUNITIES
Embracing multichannel strategies for sustained growth
Direct selling is predicted to post modest value growth over the forecast period. These retailers will benefit from social trends that align with the channel’s offerings; for instance, the demand for personal interaction, sensory or experiential consultation in the shopping process, plays into the strengths of direct selling.
Competition for new direct sellers to intensify
Direct sellers are actively seeking ways to attract new sales agents/representatives to their networks, as this is still regarded as a key factor for long-term success. However, the sales representatives of new entrants will have to build trust and loyalty among their customer bases.
Social platforms and livestreaming likely to have positive effect on direct selling
Social media and livestreaming are likely to attract an increasing number of users throughout the forecast period. Livestreaming and social media platforms will allow consultants to reach a much wider audience, especially Gen Z which engage more readily with social media initiatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Colombia?
- Which are the leading retailers in Direct Selling in Colombia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Colombia - Category analysis
KEY DATA FINDINGS
Direct selling prevails as it embraces technology
Health and beauty continues to dominate sales in direct selling
Novaventa forms powerful alliance to enhance gender empowerment
Embracing multichannel strategies for sustained growth
Competition for new direct sellers to intensify
Social platforms and livestreaming likely to have positive effect on direct selling
Retail in Colombia - Industry Overview
Retail in 2024: The big picture
Discounters continue expansion to post strong performance
Blending online and offline shopping experiences
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Hot Sale
Back to School
Severance Savings
Valentine’s Day
Women’s Day
Holy Week
Mother’s Day
Father’s Day
Holiday
Primas Payment (extra-legal salary)
Love and Friendship Day
Halloween
Black Friday
Cyber Monday
Christmas and New Year
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
-
- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
-
- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!