PROSPECTS AND OPPORTUNITIES
Expected growth driven by ongoing need for essential goods and convenience
Direct selling companies are expected to maintain steady growth in value sales during the forecast period, driven by improved economic conditions, an expanding local workforce, and diversified offerings. This trend will particularly benefit bottled water companies, which will see organic growth from Saudi Arabia’s rising population and urbanisation trend.
Bottled water is expected to remain a driving force in direct selling
Bottled water will remain a key driver for the growth and development of direct selling in Saudi Arabia. Sales should benefit from population growth, urbanisation, and the increasing demand for larger packs of bulk bottled water.
Lines will become blurred between e-commerce and direct selling
Direct selling companies have a significant opportunity to boost sales by investing in the rapidly growing e-commerce sector in Saudi Arabia. They can also leverage social media platforms to attract and engage a broader consumer base, including younger consumers who may be unfamiliar with the direct selling model.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Saudi Arabia?
- Which are the leading retailers in Direct Selling in Saudi Arabia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Direct selling remains dominated by wellness products
Al Manhal Water factory retains its leading position
Beauty and personal care direct selling faces mounting competition from other retail channels
Expected growth driven by ongoing need for essential goods and convenience
Bottled water is expected to remain a driving force in direct selling
Lines will become blurred between e-commerce and direct selling
Retail in Saudi Arabia - Industry Overview
Retail in 2024: The big picture
Mergers and acquisitions reshape the competitive landscape
Retail e-commerce is developing at considerable speed
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Ramadan and Eid-al Fitr
National day
Back to school
White Friday
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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