PROSPECTS AND OPPORTUNITIES
Incentives and training propel sales outreach
To remain competitive, direct selling brands are significantly enhancing their incentive programmes and training initiatives, recognising that experienced sales representatives with strong personal networks are vital to success. The flexibility and commissions-based compensation structure are powerful motivators, attracting individuals who prefer autonomy over their working hours or are seeking an additional source of income.
Integrating e-commerce anchors future growth
Many direct sellers are now convinced that cultivating a noticeable online presence is no longer optional. While face-to-face demonstrations and community events have resumed following the pandemic, the power of e-commerce as a tool for consumer engagement cannot be overlooked.
Uncertain outlook as direct selling adapts
While direct selling benefited during the pandemic when some workers were laid off and needed alternative or supplemental incomes, the channel’s success depends on retaining talented and experienced sales representatives. The structure of direct selling offers flexibility, which can be appealing for those wanting to define their own schedules or combine it with other freelance roles.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Singapore?
- Which are the leading retailers in Direct Selling in Singapore?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Singapore - Category analysis
KEY DATA FINDINGS
Direct selling continues to lose traction in 2024
Consumer health and beauty and personal care remain favourites within direct selling
Diversification boosts e-commerce presence
Incentives and training propel sales outreach
Integrating e-commerce anchors future growth
Uncertain outlook as direct selling adapts
Retail in Singapore - Industry Overview
Retail in 2024: the big picture
Experiential retail as key focus as retailers look to redefine the role of the store
Artificial intelligence drives development
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Lunar New Year
Hari Raya Aidilfitri (or Hari Raya Puasa)
Christmas and New Year
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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