PROSPECTS AND OPPORTUNITIES
Continued growth expected, though competition from physical retail may limit expansion
Direct selling is expected to continue growing during the forecast period, though at a slower pace due to increasing competition from physical retail channels. While the Peruvian economy is projected to improve, direct selling brands will face heightened competition from beauty specialists, pharmacies, and variety stores, many of which offer similar product categories, including beauty, costume jewellery, and home accessories.
E-commerce to play an expanding role as a complementary sales channel
Although face-to-face interactions remain central to direct selling, e-commerce is expected to play an increasingly important role in the coming years. Direct selling companies are investing in online stores, mobile ordering platforms, and digital payment systems to streamline the shopping experience for both consultants and consumers.
Direct selling brands to strengthen their physical presence through stores and kiosks in shopping centres
While direct selling has traditionally relied on face-to-face interactions through consultants, there is an emerging trend of direct selling brands establishing physical retail locations. This strategy allows consumers to explore and test products in-store while also providing additional support for consultants.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Peru?
- Which are the leading retailers in Direct Selling in Peru?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Peru - Category analysis
KEY DATA FINDINGS
Direct selling continues to grow due to strong consumer acceptance
Belcorp and Unique-Yanbal Group maintain market leadership with strong brand portfolios
Beauty and personal care remain the dominant category, driven by innovation and consumer trends
Continued growth expected, though competition from physical retail may limit expansion
E-commerce to play an expanding role as a complementary sales channel
Direct selling brands to strengthen their physical presence through stores and kiosks in shopping centres
Retail in Peru - Industry Overview
Retail in 2024: The big picture
New store openings drive growth across multiple categories
E-commerce remains a key focus for retailers
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Mother´s Day
Father´s Day
Children´s Day
National Holidays of Peru
Back to school
Valentine´s Day
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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