PROSPECTS AND OPPORTUNITIES
Digitalisation could be key to gaining share
Direct selling in Italy is expected to face a difficult future with value sales set to decline (at constant 2024 prices) over the forecast period. Therefore, players may need to further diversify their sales channels in order to sustain their sales levels.
Vorwerk eyeing further expansion opportunities
Vorwerk (GBO) performed well in 2024 with its leading Folletto and Vorwerk Bimby brands both increasing their respective value shares in direct selling. Italy is one of the main markets for the company thanks to the strong reputation its products have among locals.
The growing focus on sustainability likely to impact direct selling
Direct selling is expected to continue evolving in response to changes in consumer behaviour and their preferences. In this context, as sustainability becomes increasingly important for consumers, players will need to look at ways of promoting direct selling as a more sustainable way to shop.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Italy?
- Which are the leading retailers in Direct Selling in Italy?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Italy - Category analysis
KEY DATA FINDINGS
Direct selling comes under pressure as consumers are forced to rationalise their spending
Yves Rocher investing in new technology to get ahead of the competition
Direct selling companies branching out into new channels
Digitalisation could be key to gaining share
Vorwerk eyeing further expansion opportunities
The growing focus on sustainability likely to impact direct selling
Retail in Italy - Industry Overview
Retail in 2024: The big picture
Sustainability concerns having a growing influence on the market
Retailers investing in digitalisation strategies
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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