PROSPECTS AND OPPORTUNITIES
Direct selling set to remain on a declining trend over the coming years
Direct selling is expected to remain on a declining trend over the coming years, with flat value growth anticipated. This will be in line with the ongoing rise of retail e-commerce alongside physical stores offering increasingly personalised and immersive experiences.
Growing integration of digital channels will shape the business model over the coming years
The adoption of hybrid models, with a strong online presence, will continue to shape the business model of direct selling over the coming years. By integrating digital channels, companies can provide a more flexible and accessible shopping experience for consumers, and online platforms enable products to be sold directly to consumers, without the need for intermediaries.
Tupperware sees an uncertain future ahead after facing bankruptcy and consequent sale
The well-known Tupperware (Tupperware (Portugal) Artigos Domésticos Lda) brand, which became a household name in the 1950s due to its “Tupperware parties”, sees an uncertain future ahead. According to reports, the brand filed for Chapter 11 bankruptcy in September 2024, after years of declining sales due to falling demand for its plastic containers, alongside growing difficulties in reaching customers through the traditional business model.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Portugal?
- Which are the leading retailers in Direct Selling in Portugal?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Portugal - Category analysis
KEY DATA FINDINGS
Direct selling continues to lose steam
Vorwerk maintains its overall lead thanks to myriad strengths
Strong competition from other channels hampers potential sales overall and forces players to adapt
Direct selling set to remain on a declining trend over the coming years
Growing integration of digital channels will shape the business model over the coming years
Tupperware sees an uncertain future ahead after facing bankruptcy and consequent sale
Retail in Portugal - Industry Overview
Retail in 2024: The big picture
Technological trends
Changing consumer behavior and sustainability
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back to School
Easter
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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