PROSPECTS AND OPPORTUNITIES
Gloomy outlook for direct selling channel
Direct selling channel is expected to face ongoing value sales decline over the forecast period, although this will be marginal year on year. Changes in purchasing behaviour and the general shift towards e-commerce is the main reason behind the decline in direct selling.
Selling products outside of the direct selling channel could attract new customers
With consumers forecasted to spend less money through direct selling, brands that sell exclusively through this channel have an opportunity to explore other distribution methods. For consumer health and beauty products, the pharmacy channel is particularly lucrative and can help direct selling brands get more exposure.
Digitalisation through social media platforms may enhance appeal
To transform direct selling, brands must look to the e-commerce channel for inspiration and find new ways of reaching out to existing customers and onboarding new ones. Social media platforms are essential in modern-day marketing strategies and must be utilised effectively to get the most out of a product’s potential.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in New Zealand?
- Which are the leading retailers in Direct Selling in New Zealand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in New Zealand - Category analysis
KEY DATA FINDINGS
Declining performance for direct selling channel in changing consumer landscape
Beauty and consumer health products vital for direct sellers in New Zealand
Brands pursue different methods of engaging with customers
Gloomy outlook for direct selling channel
Selling products outside of the direct selling channel could attract new customers
Digitalisation through social media platforms may enhance appeal
Retail in New Zealand - Industry Overview
Retail in 2024: The big picture
Highly promotional retail environment
Retail crime on the rise amidst tough economic period
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
End of Financial Year Sale
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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