PROSPECTS AND OPPORTUNITIES
Cultural relevance will continue to support growth of direct selling
Culturally speaking, direct selling lends itself to its target audience in Turkey, which is mainly stay-at-home parents and homemakers, many of whom prefer a more sociable shopping experience through which they can ask about product features through face-to-face interaction. Direct selling enables socialising among direct selling representatives and consumers, leading to a stronger relationship between buyers and sellers over time.
Increased demand for premium products anticipated for forecast period
As inflation eases over the forecast period, consumers will increasingly be prepared to splurge on more premium offerings. As such, direct sellers will adapt their portfolios in terms of premium products.
AI Integration will expand across direct selling channel
AI, such as chat-based technologies like ChatGPT, for example, will become more prevalent both in company operations and field activities. Field leaders will increasingly leverage AI-driven posts to support and guide their downlines, streamlining operations and enhancing productivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Turkey?
- Which are the leading retailers in Direct Selling in Turkey?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Turkey - Category analysis
KEY DATA FINDINGS
Direct selling rises in Turkey in 2024
Avon and Farmasi continue to lead overall channel
Direct sellers boost their online presence
Cultural relevance will continue to support growth of direct selling
Increased demand for premium products anticipated for forecast period
AI Integration will expand across direct selling channel
Retail in Turkey - Industry Overview
Retail in 2024: The big picture
Self-checkout system technology becomes more prevalent
GenAI and social and ecological activism trends gain traction
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Ramadan (Eid al Fitr)
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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