PROSPECTS AND OPPORTUNITIES
Omnichannel strategies to remain key to development
Omnichannel strategies are becoming more prevalent among direct selling companies in Argentina. Multinationals like Natura Cosméticos and Cosméticos Avon, but also domestic players like Matiz, improved their online operations and raised the importance of e-commerce in direct selling over the review period.
Digitalisation and discounts will come into sharper focus
Direct selling companies will continue to innovate in the digital sphere in the short term. Leading company Natura Cosméticos launched its own fintech during 2024 in Argentina, Natura Pay, creating an ecosystem that includes credit cards, virtual wallets and its own payment processor.
Positive outlook forecast for direct selling
Over the forecast period, direct selling is expected to perform well, in large part thanks to an improved variety and supply of available products. Despite the anticipated recovery in purchasing power and rising employment in the short term, many Argentinians will continue to view direct selling companies as a viable option for generating additional income.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Argentina?
- Which are the leading retailers in Direct Selling in Argentina?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Argentina - Category analysis
KEY DATA FINDINGS
Positive performance seen from direct selling in 2024
Beauty and personal care account for greatest proportion of sales in direct selling
Removal of import barriers boosts product supply and variety
Omnichannel strategies to remain key to development
Digitalisation and discounts will come into sharper focus
Positive outlook forecast for direct selling
Retail in Argentina - Industry Overview
Retail in 2024: The big picture
End of Precios Justos
Changes in the competitive landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to school
Mother’s Day
Father’s Day
Children’s Day
Wise Men Day
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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